96.55%
of pages get zero traffic from Google, and another 1.94% get between one and ten monthly visits. Most sites have an underused-content problem, not a too-little-content problem.
Ahrefs, 14B pages, 2023
AI Search · Playbook
The AEO Content Audit Playbook
A scored checklist for finding the pages worth fixing first. Six dimensions, a simple score, and a way to prioritize.
Free PDF. Every figure traced to a named public source.
TurboDemand. Research
AI Search · Playbook
The AEO Content Audit Playbook
A scored checklist for finding the pages worth fixing first. Six dimensions, a simple score, and a way to prioritize.
The case for auditing first
The two findings that make the case, and the six dimensions the audit scores.
76 to 38%
the share of AI Overview citations that also rank in Google top 10 fell this far in eight months. Ranking no longer means you are in the answer.
Ahrefs, 2025 to 2026
The six dimensions you score
- Direct-answer structure
- Structured data
- Source authority
- Internal linking
- Off-site presence
- Freshness
Why audit before you write more
Most content teams respond to weak results by making more content. The data says the problem usually runs the other way. Ahrefs studied about 14 billion pages and found 96.55% of them get zero traffic from Google, with another 1.94% getting between one and ten monthly visits. The typical site does not have a not-enough-content problem. It has an underused-content problem.
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